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The upcoming worldwide release of WWP’s new anthem, Tusimame, bringing together an attractive mesh of Africa’s most inspiring artists (from Tanzania, Congo-Brazzaville, Kenya and Sudan) WWP will make a momentous musical roar throughout all affected communities, inspiring further action from each and everyone of us to protect our African elephants.

The track’s recording (still in process!) took place on 22 November 2014 in Kenya’s capital of Nairobi, where the STAND FOR ELEPHANTS creative collective met with a number of fellow organizations on a similar mission to protect Africa’s glorious elephants.

Through release of Tusimame, and a hard-hitting pan-African, pan-artistic approach to advocacy, awareness and education, the STAND FOR ELEPHANTS campaign hopes to instill a sense of responsibility and respect to Africa’s eco-system of stunning nature. To trickle down a sense of urgent protection amongst young people across the continent. To demand a stop to the poaching, and demand a stop to the demand.